Marketing for Cosimo by Butter Branding Company Mumbai
Brand Info
Nowadays, consumers favour drinking Sparkling water over cola’s and other drinks. There are numerous brands of packaged colas, and Cosimo is not one of them. Cosimo is a range of innovative sparkling fruit beverages based out of India which was launched in 2018. Sparkling fruit drinks are a nascent, Thus, Cosimo aims to be one of the leading Sparkling water brand in India
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Challenges
After the launch of Cosimo, one of the major problems it faced was that people were not aware of the brand, they were completely unaware of the fact that Cosimo is a lemon-based, exotic fruit-infused sparkling water. Thus, to be visible and grab the attention of the consumer it was important for Cosimo to be visible in the Indian Market and be one of the quirkiest sparkling juice brand and become the only pick of the audience.
Solution
To position Cosimo at the top, many measures were attempted. Collaterals such as
· Standees
· Danglers
· Stickers
· Floor stickers
· Posters
were put up in places like supermarkets and other places that catch the public eye. Different posters and banners were put up for the people to know about Cosimo. Apart from this- promotable and BTL activation were also brought into effect, B2B push was also encouraged in the market. Several revenue ideas were also given for example- a mixer to liquor for Cosimo that provides the best fuel to aim. All these measures were taken after studying, and analyzing the nature and the behaviour of the target audience.
EXHIBITION & WET SAMPLING
Brand awarness campaign
Conclusion
After marketing Cosimo drinks, people soon started noticing it and started referring as a drink that can be your accomplishment with food. People relished the wide range of products Cosimo offers like Lime, Strawberry, Ginger.
The next phase could be targeting social media like Instagram, Facebook and other print ads like Transit Ads, leaflets, Ambient Ads etc.