SEO in Mumbai, Bangalore and other parts in India.
Let’s understand what is SEO!
SEO stands for Search Engine Optimization. In other words, it is an exercise, which alerts search engines that our website, landing pages are best to recommend to people in search of the topic. SEO is the process of optimizing a website to improve its visibility and rankings on search engine results pages (SERPs).
Let me explain this in simpler terms and make it a little interesting.
Lets involve food. If you want to have the best Vada Pav, you will ask a food blogger, who has tasted lot of Vada Pav, and he/she will give you the 3 best vendors he knows of. As you see in the image below.
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Asking a food blogger for good Vada Pav
Now the blogger takes feedback from people and now he knows which ones are actually good and everyone likes, because they have a consistent taste or chutney is tastier. If you notice in the image below, the best VADA PAV vendor is not being recommended, as the blogger is not getting any information. Which sometimes happens w/o marketing. No awareness that leads the best products/services to shut down.
Only information of 2 vendors reaching the blogger Thanks for being patient till now, let me tie-up the example for you.
- You are the Target Audience.
- Blogger is the Search engine like Google.
- Vendors are the websites.
When the target audience types a query in Google, Google will mention that website which he has information of, even though there may be a better vendor, supplier, manufacturer out there.
This information passing to Search Engine is known as SEO.
There are different kinds – On page and Off page. That we understand later, for now, I am craving Vada Pav. Will cover another topic in the next blog.
By Megh Doshi.