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Project Currasso

Project

Currasso

Role

UX / UI Design

Platform

WordPress

Year

2013 – 2025

Objective:

To successfully launch Currasso in Kerala, establish brand awareness, network reach, and business credibility in a regional market while educating the audience about the advantages of well-engineered windows.

Challenges:

  • Kerala is predominantly a Malayalam-speaking market, with limited prior awareness about the engineering and lifestyle benefits of premium window solutions.
  • Building brand credibility and recall in a new market segment, where competitors and established networks may already exist.
  • Effectively bridging the gap between technical product education and cultural relevance.
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Our Approach & Solutions

We implemented a multi-channel strategy, combining digital, traditional, and community-focused approaches to create awareness and establish Currasso’s presence.

Digital & Landing Page Engagement

Built a dynamic WordPress landing page in Malayalam & English, with a countdown timer, forms, and social engagement. Ran Meta Ads and online invitations targeting local influencers, homeowners, and HNIs.

Print & Broadcast Awareness

Featured a one-page ad in English magazines, highlighting lifestyle upgrades and benefits. Online hype campaign teased the launch and Currasso’s premium offering.

On-Ground Launch Activation

Ribbon-cutting ceremony with local dignitaries and influencers. Photographers captured family moments and testimonials, creating trust and authentic brand content.

Performance Marketing & Brand Recall

Post-launch campaigns with videos and real testimonials drove recall. Highlighted product advantages—energy efficiency, noise reduction, and aesthetics. Influencer outreach amplified word-of-mouth within the community.

Execution Tools & Techniques

We combine modern tech and traditional media to deliver impactful, results-driven campaigns:

Results & Impact:

  • Increased brand awareness and positive buzz within the Kerala market.
  • Successfully positioned Currasso as a lifestyle upgrade, not just a window solution.
  • Created a strong regional connect by using local dialects and culturally resonant content.
  • Achieved engagement from local communities, leading to organic recommendations and brand advocacy.
  • Ensured fast digital execution and dynamic content updates via the WordPress landing page.

Conclusion:

The Currasso Kerala Experience Centre launch was a blend of strategic digital marketing, localized content, and authentic community engagement. By leveraging regional language content, data-backed messaging, and a multichannel approach, we successfully overcame market challenges and established a strong brand presence.